Salesforce: Broadcasting Newsletter to Community Users
There are many different options available in a broadcasting newsletter to community users, such as using native Salesforce feature or send an email or third-party apps from the Appexchange if you have more specific requirements or simply using other applications for marketing purpose.
We have recently implemented this requirement with a combined utilisation of:
- Mail Chimp as the marketing tool
- third party app Chimp Sync from the Appexchange to sync to Salesforce
This implementation has achieved the following requirement:
- subscription list can be made available in Salesforce
- community users can be added to the subscription list for broadcast in Mail Chimp
- community users are able to receive newsletters via email and directly access it
- past and present newsletters will be available in Salesforce