Salesforce: Broadcasting Newsletter to Community Users

There are many different options available in a broadcasting newsletter to community users, such as using native Salesforce feature or send an email or third-party apps from the Appexchange if you have more specific requirements or simply using other applications for marketing purpose.

We have recently implemented this requirement with a combined utilisation of:

• Mail Chimp as the marketing tool
• third party app Chimp Sync from the Appexchange to sync to Salesforce

This implementation has achieved the following requirement:

• subscription list can be made available in Salesforce
• community users can be added to the subscription list for broadcast in Mail Chimp
• community users are able to receive newsletters via email and directly access it
• past and present newsletters will be available in Salesforce