The requirement was to take a person’s contact details from the Aprimo marketing automation system and enhance the contact information by appending person-level geodemographic segmentation data from the geoTribes application to the contact record.
When a new Contact is added to Aprimo the integration takes the new Contact’s details and then does a lookup of the geographic and demographic information for this Contact in the geoTribes application. The geographic and demographic information is then appended to the contact record in Aprimo.
|Purpose||To query contact from Aprimo and assign the relevant geodemographic data to the matching contact managed in geotribes and in return update the contact in Aprimo as well.|
|Tool||Dell Boomi Atmosphere|
|Information||Aprimo Audience Member <> Geotribes DataTagRecord|
|Process||Aprimo Audience Member create Geotribes DataTagRecord|
|Schedule||Every 30 minutes|