WeDid: Aprimo and geoTribes Integration
Challenges
The requirement was to take a person’s contact details from the Aprimo marketing automation system and enhance the contact information by appending person-level geodemographic segmentation data from the geoTribes application to the contact record.
When a new Contact is added to Aprimo the integration takes the new Contact’s details and then does a lookup of the geographic and demographic information for this Contact in the geoTribes application. The geographic and demographic information is then appended to the contact record in Aprimo.
Solution:
| Purpose | To query contact from Aprimo and assign the relevant geodemographic data to the matching contact managed in geotribes and in return update the contact in Aprimo as well. |
| Applications | Aprimo geotribes |
| Versions | Aprimo Online geoTribes Online |
| Tool | Dell Boomi Atmosphere |
| Information | Aprimo Audience Member <> Geotribes DataTagRecord |
| Data Formats | XML |
| Volumes | 30/day |
| Process | Aprimo Audience Member create Geotribes DataTagRecord |
| Schedule | Every 30 minutes |
| Complexity | Simple |