WeDid: Sage SalesLogix CRM and Aprimo Integration
Challenges
The client is using both Sage SalesLogix CRM and Aprimo to handle the sales cycle and marketing. And, they want both of the Sales and the Marketing team always have the updated information.
Solution:
| Purpose | The customer records between two systems need to be consistently synced to avoid invalid information and duplicate entry. |
| Applications | Sage SalesLogix CRM Aprimo |
| Versions | Sage SalesLogix CRM On-Premise Aprimo (Marketing Studio) |
| Tool | Boomi |
| Information | SalesLogix Company <> Aprimo Account SalesLogix Contact <> Aprimo Audience Member |
| Data Formats | JSON and XML |
| Volumes | ~100/day |
| Process | SalesLogix Company create/update Aprimo Account (Bi-directional) SalesLogix Contact create/update Aprimo Audience Member (Bi-directional) |
| Schedule | Every 15 minutes |
| Complexity | Medium |